Fitness First is one of the world’s leading health and fitness companies owned and operated by Landmark Group, a leading retail organization in the Middle East and India. We have over 70,000 members in 66 clubs in 50 locations across the UAE, Bahrain, Qatar, Saudi Arabia, Jordan and Kuwait.
We offer world class facilities including; best in class equipment, an array of innovative programmes, cardio, strength and freestyle areas, internationally accredited fitness professionals, free group exercise classes and multiple membership privileges.
Fitness First is a global brand that originated in the UK. Backed by an experience of over 17 years, the fitness chain has grown into a network of over 380 clubs and one million members globally in more than 15 countries worldwide.Our purpose is clear: We are Fitness Leaders who inspire people to go further in life. Across the world we align 10,000 members of staff under this purpose, working to bring health and fitness into more people’s lives.
We know that the biggest barriers to fitness are time and motivation, so we are inspiring people to work on their fitness in a way that suits their style and fits their increasingly busy lives. We bring this to life for our members through a new fitness philosophy, innovative fitness products, an enhanced club environment, a focus on service and expertise, and the development of a connected fitness platform.
Our brand belief is that fitness gives you the confidence, energy and self-belief to go further in life.