E-City General Trading LLC, founded in 2008 and based in Dubai, is part of the ALBATHA Group, one of the UAE's largest private business conglomerates. E-City operates multi-brand electronics retail stores in top shopping malls across the UAE, focusing on a "Technology Convenience Retail" concept. The company aims to become a market leader in organized electronics retail in the UAE and expand into the broader Middle East, including Saudi Arabia, Kuwait, Qatar, Bahrain, and Oman.
