Emax, the electronic arm of the Landmark Group, was launched in 2005. Emax retails over 100,000 products and more than 300 top class brands across 17 categories. Customers can find widest spectrum of products ranging from audio, video, appliances, mobile phones, photography, gaming, IT, CD/DVD, lighting, fitness equipment, toys, personal-care and all related accessories. Year-long deals, wrapped in a range of value services, have made Emax the favorite electronics destination of consumers. The Emax store stocks all the latest electronic gizmos in an uncluttered and inviting atmosphere, creating a space where customers in Dubai can shop to their hearts content. Location in Mall of the Emirates: Level 1. The neighbouring stores include Mood, E City and Better Life.