Rituals

Rituals is a Dutch lifestyle and personal care brand dedicated to turning everyday routines into meaningful, mindful moments. The brand blends ancient Eastern traditions with modern innovations to create products that nurture the body, mind, and soul. Rituals offers a wide range of bath, body, skincare, and home products, all designed to enhance well-being while encouraging mindfulness and self-care.The brand’s philosophy centers on transforming simple daily routines into opportunities for reflection, relaxation, and happiness. Drawing inspiration from traditions such as Indian Ayurveda, Japanese Zen, and Turkish hammams, Rituals incorporates these practices into its product development, creating unique experiences that go beyond ordinary personal care. Natural origin ingredients are a key focus, with most formulations made from 90% natural components, complemented by carefully crafted fragrances developed by world-renowned perfumers.Rituals also emphasizes sustainability and social responsibility, using refillable, recyclable, or recycled packaging and maintaining conscious practices across its operations. As a Certified B Corporation, the brand demonstrates its commitment to ethical, environmental, and community-focused initiatives.Through its thoughtfully designed products and holistic approach, Rituals helps individuals slow down, appreciate life’s small pleasures, and embrace moments of serenity and well-being. With a strong global presence across multiple countries, Rituals continues to inspire mindful living and transform everyday rituals into extraordinary experiences.