Levi's is a leading denim brand which is over 150 Years Old. Today, the Levi's® trademark is one of the most recognized globally and registered in more than 160 countries. Invented in 1873, Levi's® jeans are the original, authentic jeans. Levi's® jeans have captured the attention, imagination and loyalty of generations of diverse individuals. With an attitude of youthful self-expression, the Levi's® brand continues to offer a range of products from quintessential classics to innovative fashion looks.